British Airways is definitely not aware that it is 2017 already.

First of all, I’ve had it with them sending me their useless “Executive Club” emails (what possible use can I get from it?). Having received another one, I clicked the “unsubscribe” link.

It opened a page with an empty text field to put an e-mail into:

So, you couldn’t pass it with the URL, could you? Well, I understand, you wanted to keep the URL clean and simple, but wait… OH SHI~

http://book.britishairways.com/r/07MEJE/6A4WSS/VWP2CA/RUG9QE/RAQUBJ/UL/h?a=114148460817&b=1140plu07wwl&c=132803749&d=1140plu07wwl&e=114148460817

That’s how this link actually looks like. Are you fucking serious? You’ve put a zillion IDs in this poor URL, but you couldn’t pass an e-mail with it? Or get it on the server side with one of those IDs? You guys are unbelievable.

And they actually do have a clean URL (http://britishairways.com/unsubscribe/), which opens exactly the same web-form. So, what’s the point?

But ok, no worries. I can copy-paste my e-mail. Here you go, I’m pressing Submit and I’m getting…

Thank you. We have received your request to unsubscribe from British Airways Executive Club emails. Please allow 10 working days for this to be completed.

You need 10 bloody days to perform the unsubscribe operation? You what, you do it manually? One man handles unsubscribe requests from all over the world?

No wonder you had a paralyzed Heathrow airport couple of weeks ago (and it wasn’t for the first time).

Welcome to 2017, British Airways.

Oh, and by the way, their in-plane entertainment systems are incredibly horrible. Just look at this shit: